The Rhythm of Denim

  • Visual Effects & 3D

Ambassadors created the VFX for G-Star Raw’s electric new Hardcore Denim campaign directed by Paul Geusebroek at Halal and conceived by The Family Amsterdam.

The synergy of tap dance, music and denim is brought to life by World Tap Champion Kamira Samuel and first class Broadway performer Lee Howard.

Our job on VFX was to amplify all this magical movement, literally multiplying each dancer into a storm of body doubles, tapping as a troupe and moving to the rhythm of denim.

Read more on Adweek.

VFX Breakdown