For Google Germany’s World Cup 2026 campaign, Ambassadors worked on a series of films about the way people watch football during a tournament: everyone has a take.

Our teams worked together across AI, VFX, motion design, music, and sound, shaping almost every part of the campaign’s craft. With 18 films across multiple formats, each film required its own creative and technical approach, all delivered within a tight production schedule.

In Everyone’s a Pro, the stadium crowds and match environments were created with AI, then combined with the live-action players and a wide range of visual effects to build out the scenes around them

Alongside this hybrid approach, Jubelbeben featured several fully AI-generated shots that became part of the final film.

Our music and sound team handled the soundtrack, sound design and final mix, bringing the pace, tension and thrill of football culture to every film, from 30-second hero films to six-second social edits.

Watch Catch the Bus and Jubelbeben below.

• Credits

   

  Agency

  • Creative Agency: Jung von Matt SPORTS
  • Account Manager: Arnnika Neumann
  • Agency Producer: Johannes Haverkamp
  • Creatives: Felix Umbach, Ludwig Blaumer

• Production

  • Film Production Company: Iconoclast Germany
  • Director: Paul Geusebroek
  • Director of Photography: Menno Mans

• Ambassadors

  • Producer: Matthew Gyngell
  • Sound Producer: Evgenia Evtimova
  • Colorist: Rich Fearon – Black Kite Studios
  • VFX Supervisor: Bas Moonen
  • AI Artists: Andreas Clemens, Nico Brenkhof, Emile Wilks, Giovanni Ferreira, Pavel Prokopchik, Peter Schings, Scott Adamson, Younes Mohammadi
  • Compositing: Andreas Wilcken, Rudi Hensel, Stefan Wähner
  • Motion Design Lead: Eduardo Marin
  • Motion Design: Hannes Denker, Marius Menzel, Patrick Laukemper, Cristián Wiesenfeld (DOOH), Priyesh Puthan Valiyandi (DOOH)
  • 3D Tracking: Boss VFX
  • Music Supervision & Lyrics: Rachel Tauwnaar
  • Sound Designer: Daan Rodenburg
  • Composer: Maik Cox